Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Katalia Williams Wiley, Owner of Scentual Flames, located in Lincoln, NE, USA.

What's your business, and who are your customers?

Scentual Flames is a retail candle company that sells eco-friendly soy-blended candles. Scentual Flames caters to the average working person who is looking for an escape from their worries by stimulating their senses with non-toxic fragrances.

Tell us about yourself

My name is Katalia Williams Wiley. I am a registered nurse and candle maker. I’ve been making candles as a hobby since my teenage years but got serious with candle-making in 2017 due to family and friends asking me to make some for them. What motivates me is producing high-quality products and seeing positive reactions from customers. It motivates me to keep going.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is being able to produce products that people enjoy and having fun while doing it.

What's one of the hardest things that come with being a business owner?

Being a business owner has its pros and cons. Some challenges are limited funding and financial management. Having a dream and a plan is a good way to start, but having proper finances can get things rolling.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Stay focused.
  2. Get organized.
  3. Provide great service.

Is there anything else you'd like to share?

My number one rule for running a business is to have fun.

Where can people find you and your business?

Website: https://scentualflamescandles.com/
Facebook: https://www.facebook.com/candlescentualflames
Instagram: https://www.instagram.com/scentual_flames/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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