Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Junior Moaku, Founder of Save Me Save We, located in Halifax, NS, Canada.

What's your business, and who are your customers?

Save Me Save We is a clothing brand that focuses on increasing the conversation around mental health through the power of fashion. With eye-catching designs, inspirational slogans, and motivational quotes, our clothes welcome positive conversations with peers. Save Me Save We also focuses on increasing the mental health education (literacy) of youth, young adults, and parents by empowering them with training and resources necessary to improve or maintain their emotional wellness.

Tell us about yourself

I grew a passion for mental health after noticing the lack of resources, accessibility, and assertiveness around the subject in universities. Students tend to have coping mechanisms that are destructive rather than empowering, and I wanted to help in a nonabrasive way. I launched a personal awareness movement by wearing a t-shirt with the words Save Me. After an overwhelmingly positive response, I founded Save Me Save We to increase awareness around mental health.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was simply starting the business. To take the courageous leap to commit and dedicate my time and intellectual resources to this company has been something I am genuinely proud of and happy about. Many stigmas surrounded me before starting this company, and overcoming that fear will always be a great accomplishment.

What's one of the hardest things that come with being a business owner?

The hardest thing that comes with being a business owner is probably the pressure of decision-making. As an owner, you want to make sure you are continually moving in the right direction, accepting the right deals, and potentially turning away ones that could be highly beneficial for the brand. The success of the company solely relies on me.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Love will get you started, but passion will keep you going.
  2. Nothing worth having came easy; be patient, grateful, optimistic, and relentless.
  3. Remember, you are not your business's success or failure.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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