Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Sandrine Bizzaro, Co-Owner of 2b management, located in New York, NY, USA.

What's your business, and who are your customers?

2b management is a boutique photography agency that provides management, representation, and development to a small curated group of photographers and directors. 2b also offers a full production service for print and film. Clients include luxury brands such as Chanel, Dior, Louis Vuitton, YSL, Lancôme, Cartier, Tiffany, Boucheron, Bulgari, Guerlain, Calvin Klein, Burberry, Armani, ...2b’s artists regularly contribute to the international editions of Conde Nast Magazine, as well as many independent titles.

Tell us about yourself

I was 20, still at school in Paris, when I saw MODELS, Peter Lindbergh's film, and decided it would be interesting to work with these models. I applied for a job at Chanel, Vogue, Elle magazine, and Elite models. None of them picked me. I took a job at MF photo agency: I was making coffees and photocopies, taking care of all the photographers' portfolios. One day in December 1995, Peter Lindbergh joined the MF agency. And later, when I was lucky enough to know and work with Peter, I watch again the MODELS film next to him.

What's your biggest accomplishment as a business owner?

I was very lucky to work for 25 years with the photographer who inspired me to choose that career. And today, I am lucky to have chosen each photographer I work with and who continues to inspire me, photographers who are good souls as well as being talented artists.

What's one of the hardest things that comes with being a business owner?

When you are a business owner, you have to deal with many obstacles, finances, competition, a new problem every day, managing work-life balance, etc. I think the hardest is definitely the lack of time!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Choose with your heart your artists.
  2. Find truthful collaborators.
  3. Be happy and Enjoy.

Where can people find you and your business?

Website: https://2bmanagement.com/
Facebook: https://www.facebook.com/2bmanagement
Instagram: https://www.instagram.com/2bmanagement/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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