Interested in starting your own entrepreneurial journey in consultancy but unsure what to expect? Then read up on our interview with Sandra Rettis, Founder of Victory Family Counseling PLLC, located in Concord, NC, USA.

What's your business, and who are your customers?

Victory Family Counseling is a Multicultural, diverse, and inclusive Mental Health Group whose mission is to provide quality and affordable mental health services for anyone in our community, aiding them to conquer their goals of living their best life one Victory at a time.

Tell us about yourself

I am a Peruvian-born, Latinx immigrant woman who came to the USA when I was 17. Having been uninsured, a single mother for many years, and a proud mother of a child who is LGBTQ, I understand firsthand the incredible need for inclusive, affordable, multicultural mental health services. As a professional in different human services fields, the need I saw from traditionally marginalized communities to have these services shaped me and made my desire to help stronger. This ultimately became my mission and resulted in the creation of Victory.

What's your biggest accomplishment as a business owner?

I consider my biggest accomplishment to be able to shape and mentor young professionals and being able to provide services to those in need regardless of their ability to pay. Thanks to the Master levels interns, we can see clients that may not be able to afford our regular fees on a low sliding scale and pro-bono, regardless of their ability to pay, documentation status, or lack of insurance.

What's one of the hardest things that come with being a business owner?

Being a business owner is a constant learning experience. More than a boss, you become a leader. You are constantly working on keeping your team inspired and taken care of, as they are the most important part of the business. So having a good balance and time management to have time to address everyone's needs, including yours, can be very tricky.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Accumulate experience, research, and learn about what you will do first; learn the business before you want to have one.
  2. A leader is as good as his team. A business does not run on its own; people matter. Take care of your people, and they will take care of you.
  3. Be organized, and don't be afraid to ask for help.

Is there anything else you'd like to share?

Be kind. You don't have to be a jerk to be successful. Success like that is not worth it. There is enough pie for everyone. Don't forget to teach, and don't be embarrassed to ask questions. Nobody knows everything, and no one knows nothing. Be ok to have uncomfortable conversations; mistakes are gifts that can become learning opportunities.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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