Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Kimberly Wyckoff, founder of Sabella Sweets LLC., located in Raleigh, NC, USA.

What's your business, and who are your customers?

Sabella Sweets LLC specializes in hand-dipped chocolate-covered pretzels that are individually wrapped and can be customized for your business or social event needs.

Tell us about yourself

People always ask me, "How did you get into chocolate-covered pretzels?" That is an easy answer " My nephew!" 20+ years ago, my nephew was invited to the Tiger Woods Camp. I created a fundraiser so that we could raise the money for him to go. It was then that IMPRETZABLE was born. What started out as a family fundraiser quickly turned into my passion. What motivates me now is creating a legacy for my 3 children. I am so proud to have them in business with me as part of the leadership team.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is being able to make it possible for my three children to join me in Sabella Sweets LLC. They are all preparing to assume leadership in the next few years.

What's one of the hardest things that come with being a business owner?

One of the hardest things is finding resources to help you grow your business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you love the product/service that you are selling.
  2. Remember that everyone is not your client.
  3. It is perfectly OK to start small and grow at your own pace.

Is there anything else you'd like to share?

Sabella Sweets LLC has 2 locations. Raleigh, NC, and Hampton, VA. We offer delivery and regional shipping.

Our leadership team:
Miles Wyckoff- COO & Brand Development- Virginia location
Lauren Wyckoff- COO
Maxwell Wyckoff- CFO
Katie Wyckoff- Ecommerce Manager

We are excited to announce that we have launched a new fundraising option for nonprofits that are looking for opportunities to help them raise money.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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