Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Jonah Lieberman, founder of ROX Gemstones, located in St. Louis, MO, USA.

What's your business, and who are your customers?

ROX began with my love of gemstone and has evolved into a tool that influences and is influenced by history and ever-changing style trends. My ultimate goal is to help young people look the way they want to look.

Tell us about yourself

My parents established my love of art at a young age. I have always been a lover of products, a collector of all kinds. That love of product at an exceptional level drove me to try to participate however I could.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is my handmade line. It is easy to speak about something, but manifestation requires vision and focus.

What's one of the hardest things that come with being a business owner?

Wearing every hat. I joke that I make metal stick together with fire, but I'm also my own web designer and photographer, and accountant.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be patient; good things rarely happen overnight. Be adaptable, let nothing ever stop you always find a way to change. Work as hard as you can; if you don't want it, no one will.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.