Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Jake Rhodes, founder of Routine., located in Crown Point, IN, USA.
What's your business, and who are your customers?
Routine is a line of health and wellness products created out of the need to make trusted ingredients, Convenient.
Tell us about yourself
Our hero SKU, Morning Routine, was created out of need. Every morning for the last 7-8 years, I would wake up and mix the juice of half a lemon, a splash of Apple cider vinegar, and a pinch of sea salt in 20 oz of water. This concoction was part of my morning routine to get me hydrated and going in the morning, but it was very inconvenient and almost impossible when traveling. That is why Morning Routine was created... We have created the world's first hydration packet, including all of the ingredients in a portable and easy-to-use package.
What's your biggest accomplishment as a business owner?
Creating multiple brands that are internationally known and used by thousands of people. Having the ability to create simple and effective products is the motivation that my wife and I have for the brand.
What's one of the hardest things that come with being a business owner?
Managing the growth and growing pains. By adding new customers and channels, the supply chain can be difficult to navigate, especially in recent years.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
START - If you have a dream go for it. As far as I know, we've only got one spin around this thing, so take your shot.
Is there anything else you'd like to share?
Routine and Morning Routine are made for individuals of all ages and shapes, and sizes. When we sleep, we lose 1.5lbs of water. 75% of the US population is dehydrated, and dehydration leads to countless other issues, including fatigue, loss of memory, increased appetite, and more. Make sure and hydrate first thing in the AM to set yourself up for success.
Where can people find you and your business?
Website: https://yourroutine.com/
Facebook: https://www.facebook.com/YourRoutine
Instagram: https://www.instagram.com/whatsyourroutine/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.