Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Rosette & Natalie, Founders of Rosette's Mix, located in Palisades, NY, USA.
What's your business, and who are your customers?
ROSETTE’S offers delicious and simple-to-use baking mixes that are versatile and made with quality ingredients to support a low-carb, keto-friendly, sugar-free, and gluten-free lifestyle. Our customer base includes individuals who are looking for better replacements to satisfy their carb and sweet cravings without sugars and grains.
Tell us about yourself
Rosette & Natalie are sisters who began this endeavor when Rosette’s husband began yet another weight loss journey. Rosette rechanneled her sweet tooth and love for baking into creating a healthier home for her family by developing recipes using better and fewer ingredients without the added sugars, grains, and fillers found in their favorite cookies, cakes, and food.
Our biggest motivation is witnessing the benefits of a low-carb lifestyle firsthand within our families. This drives us to continue to develop baking mixes that can recreate all the foods people crave to make transitioning to and sustaining a low-carb lifestyle enjoyable and accessible for everyone.
What's your biggest accomplishment as a business owner?
Every time we hear “thank you” from our customers as to how we have helped make their health journey sustainable and more pleasant feels incredible. We believe in every product we develop, and hearing the impact it has on people’s lifestyles is priceless.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that come with being a small business owner is the number of hats you have to wear. We run everything from creating the recipes, sourcing ingredients, hand blending, packing, sealing, shipping, marketing, and branding–you name it, we do it.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- When you believe in what you are doing, it can manifest in greater success.
- There is plenty of space for everyone. Don’t stop because someone else may be doing the same thing! You are not the same people, and inevitably there will be differences that allow you to stand out.
- Have patience and grace in the process of growing your business. Accept that you may not always have the answer, and be open to reaching out to your network for guidance; there are many learning curves.
Where can people find you and your business?
Website: https://www.rosettesmix.com/
Facebook: https://www.facebook.com/RosetteBakedGoods
Instagram: https://www.instagram.com/rosettesmix/
Twitter: https://twitter.com/rosettesmix
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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