Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Jessica Rose, Owner of Rose Gold Fitness, located in La Canada, CA, USA.

What's your business, and who are your customers?

We're all about Fit Fam at Rose Gold Fitness! We offer two locations for all of your fitness needs. Our La Canada location is where we host our one-on-one training as well as Small Group workouts. Our second location is near Montrose and is perfect for someone who wants a larger class feel but with the personalized attention from an expert coach. We are also the home of Extreme Boot Camp – your outdoor training experience!

We're allllll about that FitFam, that feeling when your song comes on, a ton of sparkle, and 116% #WOOHOO! "Rose Gold Fitness" means getting your heart rate up, lifting that weight you never ever thought you could, putting in one more rep, and hitting all of your health goals.

Tell us about yourself

I am a NASM Certified Personal Trainer and Precision Nutrition Certified Coach. After losing my father due to numerous health issues, I lost 30lbs and committed my life to get other people healthy. Life is too short not to feel good in your skin. I bought Function and Fitness, the previous gym at the La Crescenta location, on January 1, 2020, after being a coach at F&F for 4 years prior. As I say to myself, it was the best time to buy a gym – not. Little did we all know the world would quickly shut down as a result of the COVID pandemic.

With the strength of my team behind me, the gym was able to keep the FitFam moving via Facebook LIVE, Zoom, and parking lot workouts. When gyms were able to fully re-open, and I realized that we would quickly be above capacity limits, my ex-husband Nick and I decided to purchase the Taix Workout Studio in La Canada – where RGF La Canada now stands.

I hold a BA in English with a Writing Emphasis from Loyola Marymount University and have two incredibly energetic little boys. When I'm not in the gym (which is rare), you can find me having dance parties in my car (to Celine Dion), gulping down extraordinary amounts of coffee, and plotting my fitness empire.

What's your biggest accomplishment as a business owner?

I consider my ability to maneuver and emerge from COVID one of my greatest accomplishments and I continue to be grateful for the support of the amazing members and coaches of Rose Gold Fitness.

What's one of the hardest things that come with being a business owner?

No day is ever the same. No week is ever the same. The unpredictability of that can be really difficult; coupled with the fact that we are still living in a COVID world, it can be hard to know what to expect.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research. There are so many small steps to running a business. The little fees, such as business licenses, state fees, etc... can feel really overwhelming. I'm lucky I have a very good accountant that reminds me of things.
  2. Have a support system. Whether you're going into biz on your own or hiring a team, it's important that you have a safe place to help support you.
  3. Take breaks. It's far too common for business owners to burn themselves out. I have not always been great at taking breaks - it's something I've realized is more important than anything else.

Is there anything else you'd like to share?

I'm so lucky that I love what I do, and I love the people that are around me. Truthfully gym life is the best life. While the business-owning aspect of it, plus the schedule of it, make it difficult, there's truly nothing else I would rather do. Do what you love, and most days, it'll feel totally worth it!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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