Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with India Williams, Founder of Rooted Woman, located in Chicago, IL, USA.

What's your business, and who are your customers?

Rooted Woman curates non-toxic, ethical nail polishes and treatments to promote radical self-care for women. Our polishes are small-batched, gluten-free, vegan, & non-toxic (10-Free).

Tell us about yourself

It was a deeply personal journey for me last 2015 to unapologetically hit the pause button on my professional life in pursuit of personal wellness. Work was life until my health took a turn, bringing my priorities sharply into focus. During the six-month journey, I regained my health and my purpose – to create a community of women who value self-care.

What's your biggest accomplishment as a business owner?

Curating and nurturing a team of women who do life and business together.

What's one of the hardest things that come with being a business owner?

Setting boundaries and maintaining a balance between work and life.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure the timing is right. Timing really is everything.
  2. Plan, plan, and plan some more.
  3. Trust yourself!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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