Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Ronnie Loaiza, founder of RonnieLo Life Coach, located in Van Nuys, CA, USA.

What's your business, and who are your customers?

You're doing well and want more. You want to: excel, be bolder, more confident in decisions, and love your day-to-day! Challenges and all. You want your life to have meaning. I guide you into identifying your life purpose to be your touchstone. You'll uncap your zone of genius and optimize your skills, and execute. You'll learn how to pragmatically manage your mind, thus your actions, feelings, and behavior. You'll be confident in your decisions and have confident fulfillment!

Tell us about yourself

At the onset of the Covid Pandemic, my fitness clients started talking to me about their friends, family, and other women who they wanted to help keep up with working out and taking care of themselves. They were struggling with kids at home and their partners at home and are available to work at all hours, with no boundaries. Fitness was the first thing to drop off their schedule. Yes, there was a rush of Peleton sales, but a lot of them went unused.

I started talking to these women, and they were taking care of business, but there was underlying anxiety. After some months, many wanted help with personal workout plans at home, getting through the mindset barriers of working out at home (self-conscious), habit stacking, accountability, and well, I was told I coached them well! I did not know I was coaching. I have evolved from a fitness coach to a wellness coach to a midlife coach. I decided to go to school, study coaching, and earn my certification. I LOVE IT.

What's your biggest accomplishment as a business owner?

Taking the leap from bread and butter work to a new career at the age of 56.

What's one of the hardest things that come with being a business owner?

Not knowing how to begin, how to market, and how to not give away the farm with the eggs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Ask yourself, "what is my purpose in life? Sit, wait, think, reflect, and do what you have to do but honestly hone in on what excites you, fulfills you, and lights you up! Making money is not a purpose unless it is. But what about it lights you up? Identify your purpose.
  2. Optimize your existing strengths and see proof of your capabilities to grow those strengths.
  3. Execute. You will stumble, you have hiccups, but when you know for sure what your life purpose is, and it is your touchstone, you will feel confident in your decisions, clear on why you're doing it and enabled to take inspired action. Being confident does not erase fear or doubt, but it does look at it and then overshadows it. Your fear is human. Your capabilities, zone of genius, and purpose are real.

Is there anything else you'd like to share?

Whether you're woo woo or more pragmatic, Holistic Coaching is both. Your thoughts/mind affect your body/health, spirit/psyche/soul affects your health, and so on. Each is a subset of the other. I am a Holistic Level-Up Coach.

Where can people find you and your business?

Facebook: https://bit.ly/3HiJEg3
Instagram: https://www.instagram.com/ronnielolifecoach/
LinkedIn: https://www.linkedin.com/in/ronnieloaiza/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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