Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Robert Crutchfield, food blogger at Crutchfield Cooks, based in Katy, TX, USA.

What's your business, and who are your customers? is an all about food blog. We have recipes, videos, and articles on all kinds of things food-related. We are targeted at anybody who wants to know food better, eat better, etc.

Tell us about yourself

My grandfather and great grandfather were both chefs, and my uncle I would visit during summers growing up ran a farm in the Midwest. So there is a lot of food in my heritage. I have also always loved and been fascinated with food. For most of my adult life, I worked at other things, mostly because people said I would make more money that way. Then I lost my job! I was offered a job as a meat clerk in a grocery store. This reignited my love for food in a very practical way. My blog soon followed as a way to educate and inform people about all things food. After about 2 1/2 years in the grocery business, I switched to learning the restaurant business. I remain there now, learning the practical skills to go along with all the theory I have gathered over the years.

What's your biggest accomplishment as a business owner?

When quoted our review of Robert Irvine's FitCrunch bars.

What's one of the hardest things that come with being a business owner?

Balancing all the competing tasks. In my case, there is a full-time job, writing stuff for the blog, researching stuff to write about testing recipes, etc., keeping up with the technical aspects of the website, marketing, and business administration. When you run a small, underfunded operation, you wear all the hats!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Take care of yourself.
  2. Expect everything to take longer and cost more.
  3. Always be expanding your network, and don't be afraid to reach out to it for help.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.