Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ruth-Joy Connell, founder of RJC Consulting Global, located in Ottawa, ON, Canada.

What's your business, and who are your customers?

I run a consulting firm where we help coaches, consultants, and service-based entrepreneurs attract, sell to, and serve corporate clients with excellence! My approach focuses on more than sales, but aligning marketing, sales, and service to help them find, price, close, and serve corporate clients with ease. At the heart of the work I do is to see generational wealth created through entrepreneurship. I'm passionate about helping entrepreneurs turn their businesses into companies that outlive them and positioning their businesses to thrive so well financially that they lift entire communities out of poverty and cycles of struggle.

I've been an International Sales Trainer in my corporate career and have had the opportunity to sit at the table when multi-million dollar deals are being signed. I wanted to bridge the gap between the everyday entrepreneur and the big money available through corporate contracts so that the everyday coach or consultant has the same access to these life-changing opportunities as a fortune 500 company.

Tell us about yourself

When I started my entrepreneurial journey, all I knew was that I wanted to help people create generational wealth. I didn't know what that would look like or how I could help, but that was my passion and my goal. I have seen, so my people of color work their whole lives, earning enough to take care of their families today but rarely ever being able to create wealth that outlives them. Growing up as the daughter of immigrant parents, I saw and understood that struggle firsthand and wanted to play a part in creating a solution. Today the majority of our client base are people of color, and knowing that even just one contract can completely shift their perspective, business, and belief in the value of their work — that keeps me going every single day!

What's your biggest accomplishment as a business owner?

By far, the thing I am the proudest of is being able to lead a team of my own. I have always wanted to create a workplace culture that is loving, holistically supportive of people's lives and that is a reflection of God's heart. It is a privilege to get to love, lead, and serve the people who support my vision.

What's one of the hardest things that come with being a business owner?

Entrepreneurship is a journey in self-growth and self-discovery — that has been the hardest part of being a business owner for me. The nature of being a business owner is that there is a higher level of uncertainty. The 'unknown' can often bring up a lot of fears and limiting beliefs that, if we're not careful, can drive our business decisions. Learning to face those fears and change those beliefs is hard work and is often the work done in the quiet, private moments. Yet doing that work is crucial to paving the way for public success.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Work on yourself just as much as you work on your business. In entrepreneurship, personal development is tantamount to professional development. Invest in your mindset, perspective, and growth, regularly. I highly recommend therapy as a resource for that.
  2. You're not behind or 'late'; go at your own pace! There is no one path fits all for business, and it's okay if your path looks different or takes longer than your peers. There is both peace and provision in giving yourself the freedom to figure out what works for you.
  3. Consistency is more important than creativity. There are tons of strategies out there to help you grow your email list, increase sales, increase conversions, and grow your business overall. They all work; it's just that some are better suited for you than others. Regardless of which strategies you choose to follow, commit to being consistent. Show up regularly and trust the process; you will get there.

Is there anything else you'd like to share?

I created a free quiz for those who are looking to raise their prices and serve corporate clients. Regardless of where you're at right now, this quiz will give you practical next steps to get one step close to earning and serving at your highest level!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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