Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Riley Jensen, Founder of RJ Performance Group, located in Salt Lake City, UT, USA.

What's your business, and who are your customers?

In short, our business is designed to help others to pursue their dreams. Whether it's helping them with control, sports anxiety, relaxation, self-talk, routines, goal-setting, or confidence, we aim to help high performers dig a little deeper and fly a little bit higher. By placing our tools in their tool belt, they are better equipped for the stresses, the pressures, and the nerves that today's world places upon them.

Tell us about yourself

I consider myself a reluctant entrepreneur. I tried all of the regular routes first. As a former college athlete, I tried coaching first. Then, I went into radio sales, and then I went into medical device sales. I thrived in many of these professions, but I don't think I ever had true joy until I became a sports psychology consultant through the business I started. I now sort of feel like this work is my calling. Whether working with my employees or clients, I feel like I am in the "zone" or "flow" when I can help others with the information I can provide. There is no better feeling than to help others break through in their sports or business careers.

What's your biggest accomplishment as a business owner?

I think the biggest accomplishment so far is to be able to provide sustainable jobs to my colleagues. It has been a lot of heavy lifting and a huge educational experience, but it has been quite satisfying.

What's one of the hardest things that come with being a business owner?

The hardest part of being a business owner is the weight I feel in helping my employees provide for their families. The second most tedious and difficult thing is bookkeeping, taxes, and profitability.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Oooh. Great question. These are not necessarily in order but important nevertheless.

  1. Other business owners and entrepreneurs are not nearly as buttoned-down and organized as you think. You don't need to be perfect to start. Plenty of "not so smart" people are making good money by starting their only businesses.
  2. Try to be as present as possible. The best way to succeed is to work on today's tasks. Tomorrow's tasks will take care of themselves.
  3. Anything worthwhile takes a little bit longer and is a little more difficult than originally anticipated. Be ready to be flexible and adaptable as your business grows.

Is there anything else you'd like to share?

You don't need permission to be great. Don't wait for someone to bestow greatness upon you. Just go and be great!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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