Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Tarek Riman, CEO of Riman Agency, located in Longueuil, QC, Canada.

What's your business, and who are your customers?

Riman Agency is a full-service marketing agency dedicated to creating authentic brands and bringing them to the next level with the latest digital marketing and development strategies and technologies.

Our mission is to educate and equip our clients with strategic tools and cutting-edge knowledge to help them reach their full potential, create a strong brand presence and sustain continual growth.

Our vision is to make marketing fun and accessible at all levels, from entrepreneur to high-level CEO, all while helping others become their best and making the world a better place.

Our purpose is to give back. We are a regular donor to The UN Refugee Agency and the Montreal Children's Hospital.

Our specialties:

  • Web development & design
  • Google Analytics implementation, customization & reporting
  • SEO strategy, recommendation, optimization & implementation
  • Paid campaigns (SEM, AdWords, Bing Ads)
  • Social media marketing (Facebook, Twitter, Instagram, Pinterest, LinkedIn)
  • Translation from English to French / French localization / Content Creation for Quebec Market
  • Public speaking and workshops (topics: Analytics for Businesses and Entrepreneurs, SEO for Entrepreneurs, Digital Marketing for Businesses, Front End Web Development & Content Marketing)

Tell us about yourself

As a digital marketing expert, I've been fortunate to work with 350+ agencies, SMBs and Fortune 500s. I teach at Concordia, McGill, York, and other international universities. I carry master's and bachelor's degrees and diplomas from Concordia University, Queens University, Berkeley University, and Harvard. I have written and published four best-selling books, ranging from my pilgrimage to the Camino de Santiago to analytics, SEO, and SEM.

My goal is to give clients, companies, businesses, and students the tools they need to learn and use digital marketing in the best way possible. I also founded, with proceeds going to the Breakfast Club of Canada, the UN Refugee Agency, and Montreal Children's Hospital. I am also involved with NGOs & charities in Canada & worldwide. As a speaker and workshop leader, I give talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress, Content Marketing, and my journey on the Camino de Santiago. I am certified in all the major platforms: AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook & Hootsuite.

You can find my books here:

What's your biggest accomplishment as a business owner?

Launching my own marketing book series. Share my knowledge with businesses and startups, and students through workshops and classes.

What's one of the hardest things that come with being a business owner?

The ability to cope with all the different types of work that you have to do. Such as accounting, legal, bookkeeping, HR, managing talent sales, and administration. As an agency owner marketing your marketing work is only a small part of your overall work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Trust and believe in yourself.
  2. Understand that it is hard work, this is no easy ride.
  3. Have fun.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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