Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Richard Stone, CEO of StoryWork International, located in Decatur, GA, USA.

What's your business, and who are your customers?

We provide professional development and organizational development services. Customers are companies seeking to take their organization to a new, holistic level of functioning.

Tell us about yourself

I have been working with the applications of storytelling for thirty years. I started this current iteration of my work with Scott Livengood, the former CEO of Krispy Kreme Donuts. I believe that when leaders and companies embrace the liberating technologies of storytelling, they are better positioned to attract and retain the best talent.

What's your biggest accomplishment as a business owner?

Developing the MasterStory Experience program. And publishing our newest book Story Intelligence.

What's one of the hardest things that come with being a business owner?

Maintaining momentum.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get clear on who you are and your core values.
  2. Figure out where your passions intersect with the deep needs of today's world and solve an important problem for others.
  3. Hire people who are smarter than you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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