Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Charles Freeland, Founder of Revel Craft Life Coaching, located in Atlanta, GA, USA.

What's your business, and who are your customers?

I am a purpose coach. Many people have achieved all the things in life they thought would make them happy - good careers, nice homes, cars, a healthy portfolio, etc. - but they aren't happy because, in spite of what they were told, accumulating things and status isn't what life is about. I help people understand their true purpose in life and the mission they are here to accomplish and align their lives with that purpose, which leads to a more fulfilling and satisfying life, one that is filled with joy and excitement.

Tell us about yourself

I love life! I think everyone should live as they truly are, giving their best to the world and getting the best out of every moment. Life is an adventure of discovery and challenges and should not be one of dread and drudgery. I've started my own businesses, been a single parent, built and ridden motorcycles, and traveled. I love good food and well-made cocktails and strive to get the most out of each day.

I bring that same passion to my work. The most fulfilling moments for me are when I see a client overcome a challenge and they see their own life opening up and changing before their eyes when they suddenly see new possibilities in life - That brings me joy, and that is why I do what I do.

What's your biggest accomplishment as a business owner?

The work I do builds interest in people's lives. Working with me, I see people's lives change in a matter of weeks, but even more amazing is how those changes compound over the following months. Being able to watch their loves blossom is my biggest accomplishment. I've watched a broke server living with his parents go traveling the world, producing content for Google and MSNBC, and buying a house in less than a year. That's the power of what I do, and I count those kinds of transformations as the biggest successes in my business.

What's one of the hardest things that come with being a business owner?

All the things I'm not good at, like marketing and self-promotion. I struggled to try to learn how to do those things, trying to avoid spending the money to pay for those services. Eventually, I realized that I should focus on what I do best and stop trying to do everything. I found qualified people to help me, and the investment has paid off many times over.

You don't have to do it all and shouldn't even try. Don't be "penny wise and pound foolish," investing in services and employees that can do the necessary things you can't pay big dividends in the long run.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on what you do best, and employ others to do what you're not good at.
  2. Put your employees first - including before your customers - It sounds counterintuitive, but the people who work for your ARE your business; without them, literally nothing happens.
  3. Create clear work/life boundaries - Remember, you started your business so you could have a better life, do not let it become the thing that detracts from your life.

Is there anything else you'd like to share?

Know your purpose. Why do you do what you do? Why is it truly meaningful? Ask yourself, before every decision you make, "Will this further my purpose?" if the answer is "no," then don't do it. At the core, whatever your business is, you started it for more than just money; you started it because you believed in something, saw a need you could fill because you cared. There's nothing wrong with making profits, as long as you don't sell your soul to get them. You can succeed and be a good person, so why wouldn't you choose that?

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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