Interested in starting your own entrepreneurial journey in coaching but unsure what to expect? Then read up on our interview with Alison Nissen, Co-Founder of Revel Coach, located in Houston, TX, USA.

What's your business, and who are your customers?

Good storytelling is the best form of marketing, fundraising, and recruiting. Successful leaders and entrepreneurs use three points that are key to storytelling: struggle, motivation, and mission. Revel Coach helps executives and entrepreneurs define their vision and align their actions to ensure their mission will be a continued success.

Telling an inspiring story is not easy. Imagine if you had a dedicated coach that could help clarify your story to win a larger market share in your industry. Revel Coach helps leaders and entrepreneurs grow their audience with individual and group coaching.

Tell us about yourself

Like so many others, I struggle with dyslexia. Constantly turning left instead of right, misdialing cellphone numbers, and relying too much on spellcheck. My homework bled red, and I was discouraged until a college professor told me that if I chose to be a writer, I would have an editor. That small comment changed my life. I obtained a graduate degree and began a career as an author and ghostwriter. I know that we all have a story to tell; my goal is to help leaders and entrepreneurs tell theirs.

What's your biggest accomplishment as a business owner?

Revel Coach was invited to design a career development program for female athletic teams at our alma mater, Denison University. It is an honor to give back to an institution that gave so much to us.

What's one of the hardest things that come with being a business owner?

Asking for help is one of the most challenging things business owners face. I learned it’s not a sign of weakness because no one has all the answers. Now I take every opportunity to ask for help when I have a challenge to overcome. And the rewards have been incredible.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

First, find a mentor. In general, people love to help others. Mentors usually have a lot on their plates, but they help because they also find value in the process. Start by asking if they have time in their calendar for a 15 or 30-minute conversation. Next, ask focused questions (and email these in advance), and third, be sure to send a thank you email or note.

Second, create a repeatable system for everything. Having to waste a lot of time for no reason with each new client or product is time-consuming.

Third, someone once told me if your mouth is closed, your business is closed. Talk about your business to everyone, and remember to ask: who do you know that I should know? Word of mouth is the best form of advertising!

Is there anything else you'd like to share?

Everyone faces impostor syndrome sometimes. Ignore it. Even a brain surgeon had the first day of school once.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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