Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jorie Cotton, MA, LCPC, LPC, PHR, Founder of Remedie, located in Denver, CO, USA.

What's your business, and who are your customers?

I have recently re-launched a management consulting company servicing small to mid-market organizations of all industries experiencing “people problems.”

Tell us about yourself

My interest in this work goes back to 2007 when I initially enrolled in a graduate psychology program. At that time, I was struggling with deciding whether to enroll in the clinical counseling or industrial/organizational psychology program because both were interesting. I ended up deciding on the clinical counseling track, but my interest in business and systems never went away. I was lucky enough to land a full-time position where I was able to use my clinical psychology knowledge and apply it to organizations. After some years of honing my skills, I realized that this was the type of work I could create for myself. With my clinical psychology background, I have a much more robust knowledge base when it comes to working with individuals and teams and creating mentally healthy organizations. I love this work! I am endlessly fascinated by human behaviors and what shapes the decisions made on a daily basis and helping others get unstuck in their personal and professional development.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is being able to create trust to generate repeat business. It’s a great feeling to become the “go-to” when problems arise.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is having the confidence to put yourself out there. There is a lot of “second-guessing” when you go out on your own, and you often feel scattered. Keep at it in the face of any obstacles, and be kind to yourself along the way.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. The sales cycle is always longer than expected. Ensure you have a solid grasp on your financial health to maintain your life during periods of non-consistent work.
  2. Make sure you have consistent messaging. Consumers have short attention spans, so your marketing materials need to be concise and accessible. Question:  What “pain” do you solve?
  3. Plan ahead, and don’t launch before you are ready. The more work you put in on the backend, the better off you’ll be.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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