Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kristen Vaughn, Founder of Reiki with Kiki, located in Salem, MA, USA.

What's your business, and who are your customers?

I am the founder of Reiki with Kiki, aims to awaken consciousness one soul at a time through holistic healing, energy work, and spiritual guidance. Our services include reiki energy, chakra clearing & alignment, intuitive readings & integration, deep guided meditations, and past life regressions—for anyone looking to improve their overall wellbeing and live more consciously.

Tell us about yourself

After a near-death experience, I had a sudden and overpowering spiritual awakening, which triggered the realization of my soul calling to serve as a healer. As a highly intuitive empath, I’m clairvoyant, clairsentient, and claircognizant. My hope is to help people embrace their life and be truly guided by their higher self.

What's your biggest accomplishment as a business owner?

Growing my social media accounts to 8k+ followers within six months and driving business revenue from it.

What's one of the hardest things that come with being a business owner?

One of the hardest parts about owning a business that you are incredibly passionate about—and feel is your true soul’s calling—is not burning yourself out. Sometimes it’s all you think about and wants to do, but it’s important to be compassionate with yourself by embracing a balance of patience and persistency. This way, you can stay in it for the long haul rather than burning out quickly.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. If you’re going to fail, fail quickly! Stay open to testing new things and unique approaches but realize when something is not working, and it’s time to move on.
  2. Show your face and be authentic. Especially in spaces that are saturated, this is a deciding factor of why a customer would choose to work with you. People want to work with YOU! And, oftentimes, they want to experience your energy and get a taste of what it’s like before actually taking action. This means letting go of attachments to perfection and simply showing up for your customers authentically.
  3. Living a creative life involves taking risks. Be open to new and creative opportunities and understand that if you experience something that doesn’t align with you and your business, you can simply redirect your energy elsewhere.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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