Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with John Tobias, Founder of Red Cedar Transitions, located in Asheville, NC, USA.

What's your business, and who are your customers?

We support young adults (18-30-year-olds) in the process of building healthy, productive lives. We do this by providing psychotherapy and life coaching services tailored to each client's specific needs.

Tell us about yourself

I've long been interested in the processes of human change and how nature/wilderness can facilitate this change. Thus, I spent 20 years in the wilderness therapy industry before starting Red Cedar Transitions.

Although the setting has changed (we're not in the wilderness), the abiding passion for being a change agent in the lives of our clients hasn't.

What's your biggest accomplishment as a business owner?

To continue to provide our much-needed services while building (and being a part of) a dedicated, innovative team.

What's one of the hardest things that come with being a business owner?

As a small business owner, one wears many hats (i.e., marketing, providing direct care to clients, staff recruitment and training, etc.). While having this multitude of duties can be invigorating and interesting, it can also feel overwhelming and draining.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a good coach/mentor to consult with.
  2. Go out of your way to hire the best team possible, and then allow as much freedom as possible in their roles on the team.
  3. If there are any concerns about how to scale a new business, start small and work your way to where you want to be.

Is there anything else you'd like to share?

When in doubt, go for it!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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