Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Bimla Picot, CEO & Founder of Reboundwear, located in New York, NY, USA.
What's your business, and who are your customers?
Reboundwear is a clothing company that creates innovative clothing to aid in the dressing and mobility of individuals who have undergone medical procedures or have physical disabilities. Our customers are individuals who have limited mobility due to medical conditions or disabilities, as well as their caregivers who assist with dressing and day-to-day activities. These customers may include individuals recovering from surgery, stroke, or other medical conditions, as well as those with conditions such as arthritis or multiple sclerosis. Reboundwear's clothing is also designed to provide comfort and ease of movement for individuals who use wheelchairs or other mobility aids.
Tell us about yourself
As the founder of Reboundwear, my journey began when I found myself in a position where I was caring for my mother and friends who had limited mobility due to medical conditions. I quickly realized the lack of clothing options available to them and the struggle they faced in getting dressed each day. As a designer with a background in fashion and design, I knew I had the skills to create something that could help not only my loved ones but millions of people facing the same challenge.
What motivates me daily is the impact that Reboundwear has on people's lives. Hearing from customers about how our clothing has given them dignity, improved their mobility, and made their lives easier is incredibly rewarding. Knowing that we are making a difference in people's lives through our innovative clothing designs is what drives me to continue pushing forward and expanding our business. It is truly fulfilling to see our brand grow and to have the opportunity to make a positive impact on the world.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is designing a fashion innovation that works for everyone, improving lives, and providing dignity through Reboundwear clothing.
What's one of the hardest things that comes with being a business owner?
Being a business owner can be incredibly challenging, and one of the hardest things is the level of responsibility that comes with the role. As the CEO and founder, the success or failure of the business ultimately falls on your shoulders. This means that all the decisions and actions taken by the company, both good and bad, are ultimately your responsibility. There is constant pressure to make the right decisions and steer the company in the right direction, all while navigating the complexities of the market and the ever-changing business landscape. This requires a level of resilience, determination, and adaptability to overcome the many obstacles and challenges that arise along the way.
As a business owner, you also have to wear many hats and be involved in many different aspects of the business, from finances and operations to marketing and sales. This can be overwhelming and exhausting, requiring long hours and a deep commitment to the success of the company.
Being a business owner is not for the faint of heart, and it takes a tremendous amount of hard work, dedication, and perseverance to overcome the many challenges that come with the role.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Write a solid business plan and consider "what if" scenarios to save time and money.
- Promote your brand confidently and in every way possible, including on social media and through word of mouth.
- Devote ample time and prioritize self-care to stay focused on your business, much like caring for a newborn baby. This will also impact the culture of your company.
Where can people find you and your business?
Website: https://www.reboundwear.com/
Facebook: https://www.facebook.com/reboundwearProPT/
Instagram: https://www.instagram.com/reboundwear/
Twitter: https://twitter.com/reboundwearnyc
LinkedIn: https://www.linkedin.com/company/reboundwear/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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