Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ray R., Owner of Rays Knit Design, located in Toronto, ON, Canada.
What's your business, and who are your customers?
At Rays Knit Design, we believe in creating high-quality products that are luxurious and comfortable to bring beauty and peace to every customer. Our company's priority is customer happiness. We work with customers to ensure that aside from a luxurious product, customers can reach out to us for any design advice, wellness tips, and ideas they have for customization. We go through a rigorous selection process to choose the best products and support the environment at the same time by using cruelty-free and vegan products that encourage ethical sourcing and sustainability.
At Rays Knit Design, our mission is to spread love and beauty, literally. Luxurious design, comfort, and wellness come together for an elite experience and product that will make you feel the Rays of light.
Tell us about yourself
My inspiration began with a Ray of yarn through the creative process of designing handwoven blankets and working with our professional team to deliver the newest trends in home decor. Through the handwoven blankets, I want to provide every customer with a warm hug that reduces anxiety, relieves stress, and helps customers experience a deeper sleep through the weighted nature of the blankets. My goal is to promote a peaceful and serene lifestyle through the collections designed for a better quality of life.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is seeing the smile on each client's face after they see their personalized blankets while receiving positive feedback on how much they enjoy their orders. I have loved meeting amazing people and creating the perfect piece for every client where they can share special moments with their families, clients, babies, friends, etc., to make their space more beautiful and comfortable.
What's one of the hardest things that come with being a business owner?
The hardest thing that comes with being a business owner is the years of research it takes to find the best material that is high quality while being sustainable. The marketing research to find the perfect product and suppliers can take a couple of years before the actual launch of the business, and lots of patience is often required.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be patient with your company's growth and spend time on marketing to truly provide the perfect product for your clients.
- Spend more time researching suppliers and products while testing out samples (even if it takes years like it took me, it will be worth it). Once you are satisfied with your product offering, spend the first year marketing before the actual launch of the product to ensure high quality and a successful launching period.
- Be kind and flexible with your clients (personalization). Work with each client to make them happy because a client's smile is priceless.
Is there anything else you'd like to share?
Rays Knit Design also hosts events and workshops! Plan your corporate events, bachelorette parties, birthday parties, anniversaries, or any type of party with our knitting workshop events! This one-of-a-kind event is guaranteed to be a hit and will give each of your guests a luxe and comfortable blanket to take home!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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