Interested in starting your own entrepreneurial journey as an ad agency but unsure what to expect regarding business development? Then read up on our interview with Steve Ratti, Owner of Ratti Report, located in Asbury Park, NJ, USA.

What's your business, and who are your customers?

We publish new business leads every business day and advise our members on how to close those accounts. American Advertising Agencies is our market.

Tell us about yourself

I’ve been a new business department head for ad agencies most of my career - finding leads was a crucial part of my job. Then I started sharing my leads for free, and the market did not like that and told me to start charging or stop.

What motivates me is my ad agency members wanting to grow their business.

What's your biggest accomplishment as a business owner?

Owning, running, and making more money than ever before while helping my membership win new accounts with a business I never planned on starting.

What's one of the hardest things that come with being a business owner?

Not having a boss, staff, office, or strict business hours makes it very easy to blow off work for the beach.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Have the time, the know-how and confidence that the business will work.

Is there anything else you'd like to share?

Owning your own business is not for everyone. Most of my family & extended family are business owners. It’s in our blood.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.