Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Nicholas Poulin, founder, and CEO of Raise The Standard, located in South Windham, CT, USA.
What's your business, and who are your customers?
Raise The Standard is a lifestyle brand that promotes positivity, perspective, and humility. The brand's mission and values appeal to individuals who prioritize personal growth and positivity in their lives and who seek to integrate these values into their daily routines and interactions. Through its range of products, including clothing and accessories, Raise The Standard encourages its customers to embrace a positive and humble outlook on life and to approach challenges and setbacks with a growth mindset. The brand's dedication to promoting a culture of positivity and self-improvement resonates with a wide range of customers from different backgrounds and age groups who share its vision of a better world.
Tell us about yourself
At 28 years old, I am a proud husband and father to my newborn son Nicco. As I journey through life, I have always been eager to expand my character by exploring the experiences of others. We each have our own unique stories of triumph, hardship, and ways of living. Whether our aspirations are to be healthier, become better parents, or accomplish the goals we set for ourselves, our standards guide us along the way.
Raise The Standard is more than just a clothing brand - it's a beacon of hope, positivity, and perspective. Every day, I am inspired by the stories of individuals who have overcome seemingly insurmountable challenges and beaten the odds. Their resilience and determination are what motivate me to keep going and to keep pushing forward.
I am honored to receive emails and messages from people all over the world, sharing their stories of struggle and triumph. Through Raise The Standard, I hope to inspire others to set their sights high and to believe in themselves. Through our own standards, we can achieve greatness and spread the hope and positivity that the world so desperately needs. So let us rise to the challenge and Raise The Standard of what is possible.
What's your biggest accomplishment as a business owner?
My greatest achievement as a business owner would not be centered on the number of followers or sales or what celebrity wore it. It goes far beyond those metrics. My greatest triumph lies in the fact that Raise The Standard positively impacts people's lives. The feeling that I'm contributing to something greater than myself is priceless. I'm incredibly grateful for the outpouring of love and support that I've received from customers, and through this journey, I've discovered my true purpose in life - to embody the change I wish to see in the world.
What's one of the hardest things that comes with being a business owner?
As a business owner, I must admit that one of the most challenging aspects is the uncertainty of what comes next. I am constantly driven to enhance my brand and be better than I was yesterday. Through my commitment to learning and seeking guidance, I am confident that I will be able to build a brand that will not only be successful but will also have a meaningful impact on the world around me.
Although I find it challenging, I remain optimistic and motivated, always striving to make progress one step at a time. My daily goal is to be 1% better than the day before, no matter how small the improvement may be. I am wholeheartedly devoted to my vision, which centers around positively impacting people's lives. I believe that my unwavering passion, persistent hard work, and relentless perseverance will help me succeed in growing my business and making a real difference in the world.
Success is not just about meeting my goals and aspirations but also about touching the lives of as many people as possible. By providing top-notch products and services that meet the needs of my customers, I aim to make a lasting impression on their lives. I continuously explore new ways to expand my reach and impact more people. I understand that my success as a business owner is intrinsically linked to the satisfaction and loyalty of my customers. That's why I am dedicated to continuously improving my brand and offerings, serving my customers better, and positively impacting their lives.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
When it comes to building a successful business, my top three tips would be to focus on your passion, provide value to your audience, and never stop learning.
While profitability is important for any business, it shouldn't be your sole focus. Instead, find something that ignites your passion and channel that energy into building something that you truly believe in. By doing so, you'll be able to stay motivated and committed to your vision.
Providing value to your audience is also crucial for building a successful business. Whether it's through offering top-notch products or services, providing exceptional customer service, or sharing valuable insights and knowledge, prioritize positively impacting those around you.
Finally, always be open-minded and eager to learn. As you navigate entrepreneurship's ups and downs, seek opportunities to grow your skills, expand your knowledge, and stay ahead of the curve. By working hard and Raising The Standard for yourself and your business, you can achieve great success while positively impacting the world.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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