Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kathy Jo Staheli, Founder of Purusha Ayurveda, located in Ivins, UT, USA.
What's your business, and who are your customers?
At Purusha, we believe in a holistic approach to health and wellness. Our business consists of two branches - Purusha Ayurvedic Wellness for comprehensive services based on the ancient Indian system of medicine known as Ayurveda and Purusha Botanicals, which offers herbal formulations and custom skincare from the same traditional roots that date back thousands of years. We are committed to helping our clients achieve balance and lasting well-being through these timeless practices.
We believe that everyone should be able to experience true harmony within their body when it comes to health and well-being. That's why since 2008, our team has been dedicatedly working towards providing customized Ayurvedic wellness services, education, and natural products based on each individual's needs. From restorative Panchakarma retreats or educational workshops to high-grade Ayurvedic botanicals or custom skincare products - no matter the avenue used for healing purposes – we are committed to helping one find holistic balance.
Purusha Ayurveda is for anyone who wants to experience the holistic benefits of Ayurveda. We hope to make these age-old healing traditions accessible so that everyone can benefit from their incredible properties. Our customers come from all backgrounds and ages – we are committed to providing natural health solutions for everyone so they can live their happiest, healthiest lives.
Tell us about yourself
Nurtured in the resplendent beauty of southern Utah, I developed a deep bond with nature from an early age. Exploring native plants, rambling through desert canyons and rivers, and marveling at stars above – these experiences bestowed upon me a life-long appreciation for our planet's wonders. This connection to nature was foundational; it is where I would leap from to travel the world and eventually find Ayurveda, the science of life.
The word Ayurveda is from the ancient Indian language Sanskrit and literally means "knowledge of life." A holistic medical system that has flourished in traditional cultures for thousands of years, Ayurveda strives to alleviate the symptoms of the disease by eradicating its underlying causes while providing the tools and guidance needed to maintain a well-balanced, healthy life. Ayurvedic practitioners often undergo years of training to master this multifaceted discipline. It is an incredibly sophisticated system of observation that characterizes individuals according to their distinctive anatomic and metabolic profiles. According to Ayurvedic beliefs, each person's nature consists of a distinct pattern of physical, mental, and emotional tendencies and traits. This nature, or innate constitution, determines the course of the illnesses they will suffer and the remedies that will restore their health. Inherent in Ayurvedic principles is the concept that we can take charge of our own life and healing. When we become ill, the illness is not likely to completely resolve unless we change the behaviors that caused it. Understanding each person's genetic makeup and getting to the bottom of these causative factors are essential goals of the Ayurvedic medical system. Ayurveda medical science is more than just a modern solution to traditional health issues - it is a tried and true approach to healing the body, mind, and soul. At its core, Ayurveda helps us recognize our uniqueness and understand how our inner self interacts with the world around us. Through dietary plans, lifestyle changes, mindful practices, and the use of ancient herbal remedies, Ayurveda leads us to an unshakable sense of well-being rooted in balance.
My mission is larger than providing effective Ayurvedic solutions - at Purusha; we strive to help people build long-term harmony with themselves and their surroundings by understanding their genuine selves. Empowerment through connection awaits us all through the principles of Ayurvedic medicine. We help empower our clients with the necessary knowledge to balance their minds and body in harmony. The result is improved overall wellness that can be sustained over a long period of time, giving them an increased quality of life. So, in short, this is what motivates me each day to do what I do. Every day brings with it the potential for growth and transformation. I'm proud to work in a field where we can witness incredible shifts when introducing people to practices that help them find their voice, realize what has been true for them all along, and create lasting change. Providing this support is endlessly satisfying - and because every client is different, no two days are ever the same!
What's your biggest accomplishment as a business owner?
As a business owner, I feel the greatest accomplishment has been the strong relationship that I have formed with both my employees and customers. I am incredibly proud of the family atmosphere that our team creates, as we all strive to share our passion for Ayurveda in a deeply healing environment. This also overflows into how we create our products and the relationship we have with our environment. With every product, we carefully craft with the highest care using ethically sourced organic or wild-crafted herbs and ingredients for the well-being of our clients and the world. And because each product is hand-made, we even infuse them with mantras and a whole lot of love.
What's one of the hardest things that comes with being a business owner?
Being a business owner is one of the most challenging and rewarding jobs that a person can have. It requires a great deal of dedication, hard work, and perseverance to get your business up and to run. With all the benefits that come with being an entrepreneur, there are also some difficulties that can be hard to overcome. I think there are two interrelated aspects that I struggle with being a business owner time and stress management. Sometimes I find myself stretched too thin between managing my day-to-day operations, responding to Customer's inquiries, marketing the businesses, and staying on top of finances. And just the understanding that you are always on, it is hard to create separation from business and life. The first step in managing the stress that comes with it is recognizing when it is beginning to affect your productivity and well-being. One of the most important things you can do for yourself as a business owner is to create boundaries between your work life and your personal life. This means setting aside time outside of work hours that is strictly off-limits for work tasks and shutting off all notifications during this time so that you can relax without worrying about what emails or messages might have come in while away from the office. Additionally, make sure that you are taking regular breaks throughout the day and scheduling regular exercise—even just 20 minutes per day can help reduce stress levels significantly. Finally, find ways to manage your workload more effectively by delegating tasks whenever possible and creating systems that streamline processes in order to save yourself valuable time.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Starting, running, and growing a business today is no easy feat, but it can be done with a thoughtful approach and the right team behind it. The top 3 tips I'd give to anyone looking to start, run and grow a business today would be.
- Set Clear Goals: Having clear goals is key to having a successful business. Setting achievable goals will help you stay focused and motivated as you work toward success. It's important to remember that your goals should be SMART (specific, measurable, attainable, relevant, and timely).
- Invest in Quality People: The people you hire can make or break your business. Investing in quality employees who have the skills necessary to support your mission is essential for success. Make sure to have a thorough understanding of what skills are needed before making any hiring decisions so that you have an employee base that will help your business grow and succeed.
- Utilize Technology: Technology plays an integral role in any successful business today. By leveraging technology like cloud storage solutions or data analytics tools, you can make informed decisions about how best to run and grow your business effectively and efficiently. Additionally, utilizing digital marketing campaigns such as email marketing or social media advertising can help reach more potential customers than ever before.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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