Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Carl Hultgren, Founder of Pure Form Training Celina, located in Celina, TX, USA.

What's your business, and who are your customers?

Pure Form is a Group Personal Training Fitness Studio where we focus on Total-Body Fitness, Nutrition, Mindset, All In Accountability program. We help men and women from 35-65+ Transform their life and make them last... forever by creating new habits and making TODAY their Very Last First Day!

Tell us about yourself

I am the owner and founder of Pure Form Training and The PFT System. I am a Master Trainer with a degree in Sports Medicine from the University of the Pacific 99' and have Personal Training certifications through ACE and Triathlon coaching certifications through USAT. My parents were Physical Therapists, and I was surrounded by the "rehab" mindset growing up. So, when it came time for college, Physical Therapy seemed like the right fit. But then, I volunteered at a fitness center and saw how personal training could be life-changing for people looking to stay fit and healthy, so they would not need a Physical Therapist. And that's where the game changed. In 1997 I began training and twenty-five years later…

In 2001, I opened my first studio and remained a one-man show for twelve years or so. Going through all the different changes in the economy and fitness "trends" in the marketplace, I have remained true to my core value: "The best exercise is the one you will do and keep doing… Forever!" And through constant learning, trial and error, and application… came The PFT System. Inspired by my friend Tim Brown, CFL MVP, I sought to make The PFT System available to the world and opened up multiple locations, both brick-and-mortar locations as well as an online platform, to allow people all across the globe to benefit from my system.

Growing up to 7 Facilities up and down the CA central valley, I moved to Texas in 2019 and remained true to my core principle that if you create a system that allows people to DO and BE more than they ever thought possible, They Will Come. And in March of this year, I opened up Pure Form Training Celina and built that facility to over 120 members, adding to the thousands of lives improved by The PFT System. Always looking to improve the training and nutrition aspect of The PFT System, I have surrounded myself with great trainers and partners in business as I believe the power of creativity can best be expressed when people work together.

"People ask me what I do, 'I change people's lives through Fitness, Nutrition, Mindset, and Accountability Coaching,' but it's so much more than just that. I bring hope and a future to people who just want to be better today than they were yesterday." The PFT System allows any person of ANY fitness level to achieve results going at their own pace, limited only by their own intensity! If you are tired of losing the same 10 pounds over and over again… I can help you make TODAY your VERY LAST First Day!!!

What's your biggest accomplishment as a business owner?

I have been blessed with the opportunity to help thousands of people change their life. Sure I have made a lot of money and have had up to 7 gyms up and down the CA Central valley but what really matters is the hope I see in the eyes of my clients when they realize they CAN do and be Their Very Best!!!

What's one of the hardest things that come with being a business owner?

As a business owner, the buck stops with YOU! There is no one above you to lay the blame. You are Responsible for YOU!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find something you LOVE and find a way to do THAT!
  2. Do that ONE THING and MASTER it!!!
  3. Do not go after every "Shiny New Penny" I say again, Do One thing and do it better than anyone else.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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