Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Dodd Stocker-Edwards, Founder of Pump Dog Performance Apparel, located in Runnemede, NJ, USA.
What's your business, and who are your customers?
Our business is a fitness apparel brand that provides high-quality and comfortable fitness apparel and gear for the "athlete in all of us." We support fitness enthusiasts, gym-goers, runners, and athletes of all levels who prioritize performance and comfort in their workout gear.
Tell us about yourself
I'm fortunate to be able to make a living in the fitness industry, where I'm motivated to stay in top shape and inspire others to do the same. I started Pump Dog to design better apparel for the gym.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner was opening a retail store in Center City, Philadelphia.
What's one of the hardest things that comes with being a business owner?
As a solopreneur, one of the major hurdles of building a business (and a brand) is acquiring the various competencies necessary across multiple positions.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know your audience and avatar.
- Know what suite of products your audience buys.
- Get a mentor and/or business coach.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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