Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Aoife Gaffney, Founder of Prudence Moneypenny Coaching, located in Kildare, Ireland.

What's your business, and who are your customers?

I'm certified in money, life & relationship coaching, working primarily with women looking to make up, break up, take up or shake up their relationships with themselves, their jobs, and their money.

Tell us about yourself

I am the founder of Prudence Moneypenny Coaching. I am an award-winning international money, relationship, and life coach, empowering women to take charge of their lives and earn more money. I am a member of the Professional Speaking Association, Institute of Banking, and a Qualified Financial Advisor, but coaching is less boring.

I am a certified EFT practitioner, hypnotherapist, NLP master, trauma-informed practitioner, and energy worker. Using my signature light-hearted coaching method, I work with women who are looking to take up, shake up, make up or break up with their relationships with themselves, their partners, and/or their own money stories. When I'm not coaching, drinking coffee, writing books, cleaning, or tidying, I work in education, primarily supporting adults with additional needs.

I am a proud tree hugger and sit on the volunteer board of Directors of a non-profit, native Irish tree-planting co-op, An Dura. I am a keynote speaker, multiple best-selling authors, and a mediocre cook. I love all things purple, really good coffee, and even better wifi. I do not take myself too seriously. I used to be a volunteer ambulance driver for fun. I hold a world record for promoting female entrepreneurs online and even more fun. #laptopworldrecord.

I currently live in Ireland, in a tiny house, and frequently dream of warmer climates and a bigger house. I am a regular contributor to Irish newspapers and radio. I do what I do because I did what I did - badly! I have made so many mistakes with money, myself, my parent, and my partners. No need for anyone else to repeat my trail of destruction.

What's your biggest accomplishment as a business owner?

Hitting the bestseller list four times - so far and counting.

What's one of the hardest things that come with being a business owner?

Being able to let go and knowing that I can have it all. I just don't have to do it all myself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start!
  2. Let go - let go of perfection, let off limiting beliefs, let go of having to do it all yourself.
  3. Have fun! Enjoy it. There is no point otherwise.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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