Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Caroline Grace, Founder of Product & Prosper, located in Austin, TX, USA.

What's your business, and who are your customers?

Product & Prosper is the only program helping CPG brands start selling wholesale, land more retail accounts, and manage retail relations with digital infrastructure. I work with emerging CPG brands looking to get into retail or who need help managing their retail accounts in-house.

Tell us about yourself

I started and 'failed' 4 businesses before this. I worked with 25+ startups to build sales, marketing, and brand strategies. I can't quit now - I'm fully in this, and that's what motivates me.

What's your biggest accomplishment as a business owner?

Launching. Putting myself out there on LinkedIn and online. Beyond that, persistent consistency to keep posting, keep creating, keep building - even when the likes are low, and the stats are down.

What's one of the hardest things that come with being a business owner?

Understanding what tasks to focus on today will become results tomorrow.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Start with the industry or interest. I was absolutely fascinated by food, beverage, & CPG. Then look for the patterns of need. Once I started working with a few different CPG clients, they began to ask me the same thing "I need help selling to B2B wholesale; I need help managing my accounts." I listened, built the process that got results, and Product & Prosper was born.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.