Interested in starting your own entrepreneurial journey in dance education but unsure what to expect? Then read up on our interview with Priyanka Vora, Founder of Rangeela Dance Company, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Rangeela Dance Company (RDC) is one of the nation's leading South Asian dance companies. I founded RDC in 2016; I am a trained classical Indian dancer and Bollywood dance choreographer. RDC is based in Seattle and Los Angeles but provides dance services globally. Our mission is to cultivate a community that celebrates and shares South Asian culture through the form of Indian dance. We were the first full-service Bollywood dance company to exist in the Pacific Northwest and have been recognized by prestigious platforms such as the Smithsonian Institute.
Rangeela's vision is to make dance accessible to all individuals. We provide group and private dance classes for adults and kids, performing & visual arts for special events, and private choreography services for special events such as weddings. Our talented group of instructors and dancers have professional expertise in a variety of styles ranging from Bollywood, Bhangra, Bharatanatyam, Kathak, Kuchipudi, Kuthu, Semi-Classical, Hip-Hop, Contemporary, Garba, and more.
Tell us about yourself
I am the founder and director of Rangeela. I am a Bollywood fusion dance choreographer, originally from Boston, MA, where I trained classically in Bharatnatyam and completed the prestigious dance graduation, Arangetram, at age 16. I developed a passion not only for classical Indian dance but also for Bollywood, Semi-Classical, Folk, Garba, Modern dance, and wedding/special events choreography. I have a special interest in directing and producing high-scale video features and live stage performances and lead RDC's vision behind these productions. My experience as Captain of my competitive South Asian Fusion dance team in college, where I organized and choreographed several dance charity showcases and judged national dance competitions, has led me to have the skills to start my own venture. As a Doctor of Physical Therapy (Board-Certified Specialist in Pelvic & Women's Health) and certified group fitness instructor, I promote preventative health, wellness, and the arts in the community. After moving to Seattle in 2016, I founded Rangeela Dance Company to continue my passion for dancing, teaching, choreographing, and performing with the aim of spreading awareness about the vibrant Indian culture.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is knowing that I have happy instructors, dancers, students, and clients who are making their dance dreams come true through Rangeela. I also am so proud of RDC for sticking true to our mission of preserving and sharing our rich Indian culture.
What's one of the hardest things that come with being a business owner?
The hardest thing about being a business owner is balancing the company's financial constraints with making our dance dreams come true.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Never give up, don't be afraid to ask for help, and dream big.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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