Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Joa Garcia, Founder of Prism Consulting, located in Staunton, VA, USA.

What's your business, and who are your customers?

Prism Consulting is a full-service business consulting agency. We provide HR, bookkeeping, tax prep, and operations services for small businesses across the country. Our clients are too busy serving their businesses to worry about the back end - we take care of that for them and provide them with advice to grow and improve.

Tell us about yourself

I spent over a decade working as a manager in the restaurant industry. I found that many small business owners don't have the resources they need to excel and grow. I used this to get a degree in Human Resources while learning bookkeeping on the side. I love being able to support my clients, learn more about different industries and take my love of people and numbers and use it every day to serve others.

What's your biggest accomplishment as a business owner?

My biggest accomplishment (so far) is being able to support my family and my clients in this endeavor. I have the flexibility to be with family and support my clients when they need me the most.

What's one of the hardest things that come with being a business owner?

Advertising and marketing, for sure. When you are "selling yourself," it's really tough to see crickets when you are first starting out. I would also say that trying to wear all the hats when you are first starting out is really tough - it takes so much time and takes you completely out of your comfort zone.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be a sponge - talk to others that have started a business and listen to their struggles and successes. There is so much to learn from others - I have even found ways to expand my business by talking to others starting out.
  2. Join your Chamber of Commerce. In my city, we LOVE local connections. The chamber is always holding events that give you the opportunity to connect with others. Even if they don't fit your target market, at least it gives you a chance to hone your pitch.
  3. Believe in yourself. This journey is HARD, and no matter how much you prepare, there will always be curveballs. You felt a calling to start this business - lean into that, work hard, and don't forget to reward yourself for those little victories.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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