Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Aarthi Srinivasan, VP of Product at Primer.ai, located in Los Altos, CA, USA.

What's your business, and who are your customers?

Primer delivers mission-ready AI to those who defend our security and democracy. We believe that AI is critical to accelerating intelligence and decision cycles that keep us safe. Our AI technology is deployed by U.S. Government, strategic allies, and Fortune 100 companies to extract timely insight and decision advantage from massive datasets.

Tell us about yourself

I am a business and product leader who builds bridges between research and reality by steering innovation with strategic product direction that delivers top-quality growth. I am motivated by learning and the ability to impact my community positively using the voice of the customer. My team inspires me to grow as a leader and organizationally align skills for the best possible outcomes.

What's your biggest accomplishment as a business owner?

My team helped generate over $6.2B in incremental retirement benefits for customers with Social security and retirement income planning options that increased customer satisfaction significantly and got our CEO invited to the White House for a meeting with financial executives in the president's office.

What's one of the hardest things that comes with being a business owner?

Product market fit and growth are not directly correlated to the coolest technology or innovation, so the ability to predict, persevere and pivot as a team with resilience if things don't go your way while balancing short-term vs. long-term is like walking on a tightrope over the Grand Canyon.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in yourself and surround yourself with positive folks.
  2. Achieve product-market fit with customer obsession.
  3. Be grateful for the opportunity, even if it does not go as planned. We are a small speck in the cosmos trying to achieve something bigger than ourselves, so it is hard.

Where can people find you and your business?

Website: https://primer.ai/
Twitter: https://twitter.com/day2learn
LinkedIn: https://www.linkedin.com/in/saarthi/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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