Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kristen Richardson, owner of PrimeLife Nutrition, LLC., located in Royersford, PA, USA

What's your business, and who are your customers?

PrimeLife Nutrition is a nutrition counseling private practice. We specialize in intuitive eating and helping clients build a healthy relationship with food. We are the anti-diet dietitians and work on our mindsets behind food while throwing away the rules and restrictions of diet culture.

Feeling healthy and living a healthy lifestyle isn't about counting calories or tracking macros. It's about knowing the choices you're making with food are satisfying, make you feel your best, and give you confidence in the way that you eat. We dive into the science behind metabolism and show our clients why eating more balanced can give them energy and satiety with meals and promote a healthier weight for them.

Tell us about yourself

I initially thought I wanted to be a teacher when I first went to college. I had my own struggles with weight which led me to the path of becoming a Registered Dietitian, and I'm so thankful for that path. I got into the field because I wanted to help people find the same healthy balance that I was able to for myself without relying on a diet. Being educated and understanding why certain foods benefit you over others only helps encourage a more balanced, varied intake of foods.

When I hear clients tell me that they have more energy, they see their weight come off, and it's something they know they can do long-term and can fit within their lifestyle, it motivates me every day. It's incredibly rewarding to see clients thrive, feeling their best while knowing they're not following a diet but following the cues from their bodies.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been having an office space that I can call my own. I would never have dreamed I'd own my own business, let alone have a space with my sign on it. A vision that was once a dream is now a reality, and I'm so grateful for that every day.

What's one of the hardest things that come with being a business owner?

All the hats you have to wear as an entrepreneur are always challenging. You play administrator, biller, scheduler, social media guru, and dietitian all in a day's time. It's prioritizing one task over the other because you can't always get it done in one day. Time management has been a huge adjustment and something that is necessary when you're the owner of a business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

To stop doubting yourself. Just take the opportunities that come your way. If something doesn't work out, it's because it wasn't meant to work out that way. Keep pushing, and don't get in your own way with self-doubt. The only person that stops you from growing a business is you.

Is there anything else you'd like to share?

I get asked a lot if I ever regret leaving the 9-5 life and starting my own business, knowing how much work it is. It's an easy answer: absolutely not. I'm doing what I love, and I'd much rather spend 12 hours a day on that than 8 hours a day on something I'm not passionate about. Do what you love because it really isn't a job. It's never too late to start your dream. Life's too short to be working in a place you hate going to every day.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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