Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Araceli Nelbach, Owner of Primal Juice and Smoothies, located in San Antonio, TX, USA.

What's your business, and who are your customers?

Primal Juice and Smoothies is a healthy lifestyle. We create fresh juices, smoothies & acai bowls using all-natural ingredients. We have a range of customers, which include daily, weekly, and monthly meal alternatives. We've got something for everyone.

Tell us about yourself

Fruits and vegetables have always been a part of my life. I know that it is hard for most people to include their daily recommendations in their lifestyle, which is why Primal is here to help. Eating vs. drinking has such a different taste and nutrient intake. Juicing fruits and veggies has a greater benefit rather than just eating them. We got started to help people build healthier lifestyles, maintain what they already have, and grow the nutrition business.

Juicing has changed my life and those around me. My father, my sisters, my daughter, my friends, and the daily customers I face. Creating an easy, flavorful lifestyle drives me every day. I love helping my guests and showing people that fruits & veggies can taste as good as they are for you. Guiding my guests through their journey of healing their bodies is exciting and fulfilling. I couldn't imagine doing anything else.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is knowing that I help my guests exceed their goals. Educating them on how to live healthier is a major part of what I do. Guiding them to the finish line excites me, and coaching them all along the way through their journey shows me that I'm making a difference every day.

What's one of the hardest things that come with being a business owner?

One of the hardest things I've had to deal with is managing my time. I want to put everything into my business while trying to raise my daughter. It's difficult finding a work-life balance, and it's something I'm working on. Taking time for myself and my family is okay, and sometimes I need a reminder of that.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have realistic short-term and long-term goals.
  2. A support system is crucial.
  3. Make sure you've got a clear idea of what exactly it is you want to do.

Is there anything else you'd like to share?

Owning and running a business will be overwhelming. It will also be rewarding. Make sure that you remind yourself that you can only get so much done in 24 hours. Take a break every now and then. Have fun & remember what inspired you to start what you're doing.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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