Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Lynne Paterson, CEO of Prakasa, located in Williamsburg, MA, USA.
What's your business, and who are your customers?
Prakasa Yoga & Wellness. My customers are men and women in mid-life and beyond who wish to age with vitality and grace. They seek me out as an intuitive holistic healer when other modalities fail to help. I offer them both public and private yoga and meditation, therapeutic yoga programs, holistic health coaching, sacred sound healing, and Emotion/Body Code energy work.
Tell us about yourself
I have been involved with natural healing my entire adult life. I was a professionally trained chef turned macrobiotic/whole foods chef, a yoga lover turned yoga instructor, a person in need of healing, and now a healer to others.
What's your biggest accomplishment as a business owner?
I am proud to say that I published my first book: "The BackCare Blueprint: End Chronic Pain Without Pills, Shots or Surgery and Reclaim the Life You Love," on April 8, 2023. It is now available on Amazon. There is a companion video course readers may purchase to help them learn how to get themselves out of pain!
What's one of the hardest things that comes with being a business owner?
I serve a local community in a rural area, so getting the word out is always an ongoing process. As a solopreneur, I wear many hats - and some fit better than others!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Put your passion into action.
- Don't doubt your intuition - that is your higher soul self guiding you!
- Be yourself. Find your specialty. You cannot serve everyone who comes your way.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.