Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Lindsey Davis, Founder of PowerThrough[That, located in Baltimore, MD, USA.

What's your business, and who are your customers?

PowerThrough[That creates powerful people by combining lessons for the brain with actions for the body. We serve anyone who wants to become a more powerful and persuasive communicator.

Tell us about yourself

I began freelancing by teaching leadership classes, quickly realizing my students couldn't lead others before they were able to lead themselves confidently. I began to modify my training, teaching focusing on self-awareness, audience comprehension, and the science of human behavior. To further set my approach apart, I integrated tactical skill-building to incorporate muscle memory. What resulted was an incredibly hard-hitting experience for participants, where they became stronger versions of themselves, more calculated decision-makers, and unstoppable, persuasive communicators.

What's your biggest accomplishment as a business owner?

Being an entrepreneur is scary and stressful, but each year I watch my financial stability grow and become more grounded in my work's impact on others. I receive messages from those I worked with years ago, letting me know they still reference lessons from their coaching experience. These are constant reminders that I'm doing good work, helping people become more driven and self-assured individuals, and breaking the cycle of the bad boss, teammate, or communicator.

What's one of the hardest things that come with being a business owner?

Workflow is always a stress-inducing variable for me. I do best with certainty, so sporadic contracts, engagements, and events take a toll.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Evaluate your service or product with an awareness of context. Ask not just if your service is needed but if it's needed here and now.
  2. Talk about money. You can only make what you're worth if you talk about salary, fees, and finances. I cannot stress how important this is.
  3. Connect with other entrepreneurs. Going off on your own is like becoming part of a club where everyone is willing to help you - this is nothing short of wonderful. I'm endlessly grateful to those who complete my circle of support.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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