Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Shelagh Stoneham, founder, and CEO of Power WearHouse Inc., located in Toronto, ON, Canada.
What's your business, and who are your customers?
The idea of weighted fitness wearables is great: who doesn't want to burn extra calories and fat, benefit from extra cardio and extra muscle-toning? But here's what wasn't working and why Power WearHouse™ came to be: Most products are all about the 'weighted.' We're all about the 'wearable.' What makes us different is that we've created weighted fitness wearables that can be part of your everyday. You can 'Wear Your Workout.' Don't get me wrong – the Power Weighted Fitness Vest and Belt are perfect for gronking it out on a 15k trail run. They could tone up a Navy SEAL. But let's face it: for most of us, we work out because it's smart and it's a healthy thing to do.
Our mission is to empower you by giving you something you want to wear – whether you run, do pilates or yoga, power walk with your pooch, golf, go for groceries, or go to the bank. We don't ask you to do more; we just want you to get more out of what you're doing. Weighted fitness wearables do good things for your body. But what sets Power WearHouse fitness wearables apart is that we've designed them to feel good and look good on you. That's how we became the most thoughtfully-designed weighted fitness wearables out there.
Tell us about yourself
I'm Shelagh Stoneham, founder of Power WearHouse, and designer of the Power Weighted Fitness Vest™, which is where we started – and what makes us different is that we've created weighted fitness wearables that can be part of your everyday. You can 'Wear Your Workout.' I don't want you to feel the chafe. And that's true of everything Power WearHouse makes.
I never want you to feel weighed down by the obligation to work out. By paramilitary iron that clanks on your chest. By gear that chafes and doesn't fit properly. I want you – every time you put on a Power WearHouse product – to feel lifted up. I designed it for you, and I'm wearing it with you.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is building an amazingly talented small but talented team that designs, manufactures, wholesales, and retails the most comfortable, stylish, and versatile weighted wearables.
What's one of the hardest things that come with being a business owner?
The hardest thing about being a business owner is not to work consistently very long hours, especially when working from home.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Have a very clear Brand vision.
- Be able to crisply articulate what differentiates your Brand from others.
- Write a business plan.
Is there anything else you'd like to share?
Know your strengths. Surround yourself with those who can support your weaknesses. A strong team is a heterogeneous team.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.