Interested in starting your own entrepreneurial journey in personal & business development but unsure what to expect? Then read up on our interview with Cait Ross, Founder of Potential Haus, located in Austin, TX, USA.

What's your business, and who are your customers?

Potential Haus is a human and business transformation company that helps entrepreneurs, business leaders, and their teams beat burnout and build mental resilience during times of change, uncertainty, and disruption. Our clients range from entrepreneurs and founders of start-up companies to business leaders and their teams within some of the most considerable Fortune 100 enterprises.

Tell us about yourself

I started Potential Haus in 2017 after facing major career burnout and a chronic health condition that manifested after an almost 10-year career in corporate and institutional banking.

Through my healing journey, I learned firsthand the missing link in burnout prevention, mental health & resilience, and business/revenue growth. And that is what we call at Potential Haus "neurological fitness": the process of using our brains and bodies to regulate our nervous system for better health, more incredible wealth, and more success.

What's your biggest accomplishment as a business owner?

The impact. As the CEO, I've worked with 150+ organizations and 360,000+ people and delivered over 2,700 experiences for our clients -- and the ripple effect that gets created when one person decides to make a positive change in their workplace.

I've had clients tell me that they have some of our proprietary frameworks printed out on their refrigerators at home and that the tools they've learned working with us have profoundly impacted their marriages and their families.

What's one of the hardest things that come with being a business owner?

It depends on the phase of business you are in. When you're just starting, momentum is one of the more challenging dynamics of entrepreneurship. As you grow, challenges evolve to building a team and finding the right people who can fill the right roles at the right time while maintaining the company's culture.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start. Start before you're ready. Build as you go. Find/attract the right clients, and let them co-create the solution with you (this is more true for service/knowledge-based businesses). My advice to product and tech-based companies would be slightly different.
  2. Give yourself some grace. Urgency can drive momentum, but it can also cause burnout. Don't compare your chapter 3 to someone else's chapter 10 (or even someone's chapter 3). Your journey is unique.
  3. Take days off. For play. For creativity. For rest. For family. When you're building a mission-driven business you are passionate about, it can be easy to work a lot and always be "on." Your business can only grow and thrive if you are growing and thriving first.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.