Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Lenji Jacob, Photographer of Pose and Click Photography, based in Dundalk, MD, USA.

What's your business, and who are your customers?

Pose and click photography is a specialized type of photography that involves capturing subjects in carefully crafted poses and compositions. As a professional photographer who focuses on this style, I find it incredibly rewarding to create visually stunning and memorable images that showcase my subjects in the best light and angles.

I believe that the key to successful pose-and-click photography is a combination of technical skill, creativity, and the ability to connect with your subjects to bring out their unique personality and charm. By working closely with my clients and understanding their specific needs and preferences, I am able to deliver high-quality, personalized photography services that meet their expectations and exceed their expectations. Whether it's for personal portraits, event coverage, product photography, or any other purpose, I have a passion for capturing life's special moments and creating images that my clients will cherish for years to come. I am honored to be able to share my talent and expertise with the world, and I look forward to continuing to grow and evolve as a photographer in the years to come.

Tell us about yourself

As a professional photographer specializing in pose and click photography, I have always been drawn to capturing life's special moments and showcasing my subjects in the best light and angles. To me, pose-and-click photography is an art form that combines technical skill, creativity, and the ability to connect with your subjects on a personal level.

I first got started in this field because of my passion for capturing memories and telling stories through images. I have always been fascinated by the way a photograph can evoke emotions and transport people back to a specific moment in time. What motivates me each day to continue working in this field is the satisfaction of delivering high-quality, personalized photography services to my clients. Whether it's for personal portraits, event coverage, product photography, or any other purpose, I love the challenge of creating visually stunning images that reflect my client's unique personalities and styles. In addition to the creative aspect of my work, I am also driven by the constantly evolving nature of the field of photography. There is always something new to learn and explore, whether it's new technologies, techniques, or trends, and I find that this keeps me motivated and engaged in my work. Overall, pose and click photography is a challenging and rewarding field, and I feel privileged to be able to pursue my passion as a professional photographer.

What's your biggest accomplishment as a business owner?

As a business owner in the photography industry, my biggest accomplishment is the creation of a successful and thriving business that reflects my passion for capturing life's most precious moments. It's a dream come true to turn my creative skills and technical abilities into a successful and fulfilling career.

When I first started, one of the biggest challenges I faced was establishing my brand and building a strong client base. However, I am proud to say that I have overcome those obstacles through hard work and dedication. Today, I have a thriving business that provides personalized photography services to a diverse range of clients, including individuals, families, corporations, and event organizers. Another accomplishment that I am proud of is the recognition I have received from my peers and clients for my skills and style. Being able to provide high-quality and memorable images that capture the essence of my client's special moments is a great source of pride and fulfillment for me. Overall, my biggest accomplishment as a business owner in the pose-and-click photography industry is the ability to turn my passion into a successful and rewarding career while also providing top-notch photography services to my clients. I am grateful for the opportunities that this industry has presented me with, and I look forward to continuing to grow and evolve as a photographer.

What's one of the hardest things that comes with being a business owner?

As a business owner in the photography industry, one of the hardest things that I face is constantly adapting to the ever-changing market. The photography industry is rapidly evolving, and staying up to date with new technologies, techniques, and trends is essential for success. It requires a lot of effort and dedication to continue learning and growing as a photographer. Balancing the creative and technical aspects of photography with the business side of things is also a challenge. Running a photography business requires a great deal of time, energy, and effort, and finding a balance between these responsibilities can be difficult. I have to constantly wear many hats, from managing finances and marketing to handling client relations and ensuring the quality of my work.

Time management can also be a challenge, as there is always more work to be done and not enough hours in the day. Juggling the demands of work and personal life can be difficult, especially when working on tight deadlines or during busy periods. However, I've learned to prioritize my tasks and stay organized to ensure that I'm making the most of my time.

Finally, competition in the photography industry is fierce, and standing out from the crowd is a challenge. To succeed, it's important to consistently deliver high-quality work and provide exceptional customer service. I have always believed that if you're passionate about what you do and dedicated to your craft, you will be able to differentiate yourself and attract new business.

Overall, being a business owner in the pose-and-click photography industry requires a combination of technical skills, creative vision, and strong business acumen, making it a challenging but rewarding field. I am grateful for the opportunities that this industry has presented me with, and I look forward to continuing to grow and evolve as a photographer.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

As a business owner in the photography industry, I'm often asked for advice by aspiring photographers and entrepreneurs. If I had to boil it down to just three tips, they would be:

  1. Invest in your education and skill development: Photography is a constantly evolving field, and it's important to stay ahead of the curve. Take courses, attend workshops, and experiment with new techniques and technologies to continuously improve your skills and stay competitive in the industry.
  2. Build a strong brand and marketing strategy: Your brand and marketing strategy are critical to the success of your business. Take the time to define your unique style, value proposition, and target market, and create a marketing plan that reaches and resonates with your ideal customers. Utilize social media, website optimization, and other digital marketing tactics to reach your target audience and grow your business.
  3. Establish strong relationships with your clients: Building strong relationships with your clients is key to the success of your business. Foster trust and communication with your clients, and go above and beyond to provide exceptional customer service. Word-of-mouth referrals are a powerful marketing tool, and satisfied clients are more likely to recommend you to their friends and family.

These are the tips that have helped me to build a successful business in the pose and click photography industry, and I believe they can be beneficial for anyone looking to start, run, and grow their own photography business. By focusing on education and skill development, building a strong brand and marketing strategy, and establishing strong relationships with clients, you can create a thriving business that you love and are proud of.

Where can people find you and your business?

Website: https://www.poseandclick.com/
Facebook: https://www.facebook.com/PoseAndClickPhotography/
Instagram: https://www.instagram.com/poseandclick/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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