Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Ryan Duey, Co-Founder, and CEO of Plunge, located in Sacramento, CA, USA.

What's your business, and who are your customers?

We sell and build cold plunges. Our customers are people that are proactive about their health. They believe doing challenging things helps them become more resilient people and, in turn, more fulfilled humans.

Tell us about yourself

Plunge was born out of an optimistic vision during a challenging time. In March 2020, COVID-19 shut down both my co-founder and I'd Float Spas. With the newly discovered free time, a passion for cold plunging, and building win-win relationships, Plunge was born. After building the first 20 Plunges out of Michael's, my co-founder's, garage, we have since opened multiple facilities in the Sacramento region and are sending Plunges all over the world!

Knowing the impact the cold plunge has on one's physical and mental health has been a driving force in growing this company. There are days when we're experiencing an internal challenge or uncertainty; we receive testimony from a customer, and it brings the mission into perspective and fuels me forward.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is in 2 areas. First is seeing our product change the lives of our customers. The testimonies we receive are nothing short of incredible. The second is seeing employees of the company thrive internally or move on to bigger opportunities.

What's one of the hardest things that come with being a business owner?

For me, the hardest aspect of being a business owner is.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Solve an actual problem and be passionate about solving the problem.
  2. Don't overthink it. What I mean is don't worry about the 10th step in the process; simply focus on the next step in front of you.
  3. Finding a co-founder is a major hack. When seeking a co-founder, find someone with you who align in values but have different skill sets.

Is there anything else you'd like to share?

Owning a business is one of the greatest vehicles for self-growth and self-understanding.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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