Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Brenden Fitzgerald, CEO of Planet Protein, Inc., located in Fort Lauderdale, FL, USA.

What's your business, and who are your customers?

We provide CLEAN, organic, plant-based nutrition to fuel our people on their health & wellness journey while staying true to the planet!

Tell us about yourself

When you have trouble finding CLEAN supplements (without all the added crap like chemicals & preservatives), you jump in and create your own! I wanted to share my newfound passion for health with the world and do it right! And right, I mean by sourcing ingredients sustainably & ethically to create a formula that tastes as good as it is clean.

What's your biggest accomplishment as a business owner?

We made it past the five-year mark! I’m very proud of our young yet growing company and the ability not only to navigate this fiercely competitive industry but how we’ve been able to stay true to our values and adapt to changes in the landscape.

What's one of the hardest things that come with being a business owner?

Balancing team morale. Being able to keep everyone inspired and on track has opened my eyes up to a lot!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Dive right in! If there is a NEED & it brings you HAPPINESS, to for it… with all the passion and confidence in the world.

Is there anything else you'd like to share?

Never too late to start! Looking back, wishing you would have started that business, referring the decision not to… IS NOT AN OPTION. Go all in and have fun with it :)

Where can people find you and your business?

Website: https://planetprotein.com/
Facebook: https://www.facebook.com/planetproteinpage/
Instagram: https://www.instagram.com/planet_protein/


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.