Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Lucy Kairalla, Founder of Plain Language Matters, located in Scottsdale, AZ, USA.

What's your business, and who are your customers?

We provide digital marketing solutions to small and mid-sized businesses that are passionate about their products by using a combination of channels and inbound marketing tactics that generate awareness, interest, and leads.

Tell us about yourself

I've always enjoyed the strategy of marketing. What excites me and motivates me is discovering new ways to use technology. These days it's all about SEO, and we thrive on helping our clients appear at the top of online searches.

What's your biggest accomplishment as a business owner?

I love it when clients tell me they love their new website and that they've seen a big jump in sales as a result of our storytelling, our website design, and our SEO efforts.

What's one of the hardest things that come with being a business owner?

It's always disappointing when you don't close a sale, but we find that there's usually another opportunity right around the corner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your strengths.
  2. Hire good people with complementary skills.
  3. Foster team spirit.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.