Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Varun Kassana, Founder and Owner of PixSouls, located in Toronto, ON, Canada.
What's your business, and who are your customers?
We are in the business of capturing the best moments of your life and helping you preserve them for generations to come. PixSouls provides an array of photography and cinematography solutions to document special occasions in a collection of artistic pictures and videos. Our unique selling point is delivering stunning results with one hundred percent customer satisfaction and reliability. Over the years, we have served hundreds of customers with exceptional service. Our customers are primarily engaged couples and families looking to capture important moments in their lives, as well as businesses looking to showcase their products through visually stunning imagery.
Tell us about yourself
I've always had a passion for photography, and after honing my skills through years of practice and education, I decided to turn my passion into a business. I have an engineering degree with an MBA from the Indian Institute of Management, Rohtak. I turned my childhood hobby and passion into a full-time business in 2015. With God's grace and the support of friends and family, there was no looking back. What motivates me each day is the opportunity to capture beautiful moments and create lasting memories for my clients. Seeing the joy and happiness on their faces when they see the final product is incredibly rewarding and keeps me motivated to continue doing what I do. When you really love what you do, the energy and high that you get while working on a new project is incredible. It fuels you to push your boundaries, explore new ideas, and create something truly special for your clients. It's a feeling that's hard to describe, but it's what keeps me motivated to continue doing what I do and striving for excellence with every project I take on.
What's your biggest accomplishment as a business owner?
One of my biggest accomplishments as a business owner has been the positive feedback and reviews I've received from my clients. Having more than 100 5-star reviews on Google is a testament to the quality of our work and the satisfaction of our clients. It's incredibly gratifying to know that our work is appreciated and valued by those who trust us to capture their most important moments. We take pride in what we have created, a reliable, trusted, and robust business model for our customers who are looking to experience the best in photography services.
Our commitment to exceptional photography, streamlined processes, and unparalleled reliability has allowed us to become a go-to choice for clients who are looking to capture the most important moments of their lives. Whether it's a wedding, a family portrait, or a product shoot, we go above and beyond to ensure that our clients receive the highest quality service and the most spell-binding imagery. It's an honor to be a part of these special moments, and we take pride in delivering an experience that our clients will cherish for a lifetime.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that comes with being a business owner is the constant need to balance the creative side of my work with the administrative side. Running a successful business requires not only exceptional photography skills but also a wide range of business skills, such as marketing, accounting, and client management. Finding the time and energy to manage all of these responsibilities can be a challenge.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Focus on delivering exceptional quality in everything you do. This will help you build a strong reputation and loyal customer base.
- Simplify your processes and create a consistent experience for your clients. This will help you save time and resources and also build trust with your clients.
- Invest in marketing and networking to expand your reach and build your brand. This can include everything from social media marketing to attending industry events and conferences. Building a strong network and brand will help you grow your business and stand out in a crowded marketplace.
- Be consistent. This trumps everything; no matter where you start, if you are consistent, you will reach the top.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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