Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kim Hall, owner and founder of Physio2U, located in Vancouver, BC, Canada.
What's your business, and who are your customers?
I started Physio2U in 2012 to fill the gap in care and meet the demand for in-home physiotherapy services. Primarily we service frail seniors who have trouble getting out of the house. We also help people after surgery or traumatic accidents and those living with chronic conditions that affect mobility and energy levels, such as multiple sclerosis.
Tell us about yourself
After working within the public hospital system for seven years in a union environment, I knew I could do things a better way, be more efficient, help more people and make a bigger impact. These reasons inspired me to start my own business. Each day, my clients motivate me to do what I do. Sometimes if I am having a tough time getting out of bed in the morning, I think 'some of my clients would give everything just to get out of bed and walk on their own - so I do it for them.
What's your biggest accomplishment as a business owner?
The answer to this question has changed over the years. At this stage, I would say bootstrapping my own company, increasing annual revenue YOY by creating the right roles and finding the right people to fill those roles, as well as ensuring the company survived the pandemic without having to let any staff go.
What's one of the hardest things that come with being a business owner?
The early years were the hardest. I worked long days, seven days a week, rarely took holidays-but I had a vision and a plan. My hard work paid off. Now, I have plans in place to manage risk, and other people on my team are in charge of dealing with complaints or poor staff performance. The hardest thing at present as a business owner is the shortage of physical therapists in Canada. We have started offering in-home kinesiology services to keep up with the demand. We may have to create other new revenue streams as well, as there is currently no end in sight to the labour shortage.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Dream big, create a plan, and then present that plan to as many people as you can, get feedback from those people, refine the plan, then execute!
Is there anything else you'd like to share?
Make sure you have well-defined company values. Your personal values should be in line with those company values. Then everyone you hire should also share those same values. Upholding company values is key to growing a great team that you love to work with and will serve your customers or clients proudly.
Where can people find you and your business?
Website: https://www.physio2u.ca/
Facebook: https://www.facebook.com/Physio2U.ca
Instagram: https://www.instagram.com/physio2u/
LinkedIn: https://www.linkedin.com/company/physio2u-mobile-physiotherapy-services/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.