Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jessica Klain, Founder of Physio, Yoga & Wellness, located in Denver, CO, USA.
What's your business, and who are your customers?
Healthcare is a confusing mess! My company, Physio Yoga & Wellness, aims to not only reduce the confusion of healthcare by providing more than just injury care. I go beyond the traditional physical therapy approach and also provide preventive, holistic wellness care through a variety of services like dry needling, cupping, yoga, musculoskeletal wellness screens, and injury prevention programs. As a Doctor of Physical Therapy, I have extensive knowledge and training in the human body and can help people heal from many ailments. But what if we could reduce injuries or even prevent most of them...? That is my passion! My customers are active people in Denver, of all ages, with the desire to live a healthier life. Recent clients include a 72-year-old who wants to want to the Performing Arts Center from her apartment, a 35-year-old training to hike the Colorado Trail, and a nationally competitive Ironman triathlete. Each one of these clients has tailor-made treatment and exercise programs as well as accountability check-ins, nutrition, healthy eating communication, and lifestyle strategies to help them achieve their goals. Recovering from injury, working towards a goal, and making long-lasting change isn't always linear, and I understand that. Personal experiences with injury (and surgeries!) as a teenager and adult shaped my passion for helping others. Regular exercise, healthy eating, and yoga practice are all part of my daily life - and I love sharing them with others!
Tell us about yourself
Since starting physical therapy school in 2006, I have worked in traditional outpatient physical therapy clinics in Florida, Colorado, and Alaska. Over the years, I have learned so much, had amazing mentors, and accumulated many credentials and specialty letters after my name. After more than a decade, I still loved being a physical therapist, but the healthcare world was wearing on me. In 2020 I decided to take a life sabbatical in Thailand in order to pause, regroup, and brainstorm what I wanted to do with my career. This time off allowed me the time to really think about what I wanted to do next and what the best format was for me to help people that needed it the most. That is when Physio, Yoga & Wellness was born! Starting a business is interesting, challenging, and extremely gratifying. I love sharing my knowledge to help others achieve their goals, but I am also personally invested in each person's progress and achievements. Nothing makes me happier than hearing someone tell me they have "hope" and "excitement" or that they "have never had a physical therapist like me."
What's your biggest accomplishment as a business owner?
Just getting started! I never wanted to be a business owner because I thought it would lead to sleepless nights, stress, and anxiety and ultimately take away from what I really wanted to do as a physical therapist. Turns out I was totally wrong! Being able to make decisions based on my lifestyle (like marathon training!) and patients' needs has opened up so many possibilities and opportunities it makes owning and running my business so exciting. Breaking free of the traditional healthcare model was scary at first, but it was the best decision I made when starting my business.
What's one of the hardest things that come with being a business owner?
Running a business takes persistence, time, and organization. There are a lot of rules with regulations, taxes, and a business structure that is foreign to me. I never took any business classes in college, and I've never done my own taxes. It took some time and effort to develop a team of people I trust, but it's all working out. I am lucky to have a great team of people that I can turn to for things that aren't in my wheelhouse.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be confident in who you are, what you offer, and what makes you stand out.
- Collaborate with other like-minded people in your field and outside your field.
- Just do it. What's the worse that can happen?
Is there anything else you'd like to share?
Healthcare can be complicated, but it doesn't have to be. I have a variety of skills, knowledge, and treatment strategies, but I also can't be everything to everyone. I have developed a fantastic network of great providers in the Denver metro area that I often refer my clients to when they need to be. Being healthy is an investment, but it can lead to a life full of joy, gratitude, and satisfaction.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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