Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Lynn Whitbeck, Founder and CEO of Petite2Queen, located in Lopez Island, WA, USA.
What's your business, and who are your customers?
Business Owners and entrepreneurs hire me to ignite winning sales teams because most are chasing down clients, stuck in a chaotic sales cycle, and lacking client retention, conversions, and profits. So, I help transform thinking to the client's perspective and end sales chaos with a robust strategic plan to harvest the hidden profits. Bottom line, I will ignite your sales and unleash lasting profits.
Tell us about yourself
I'm known as the Queen of Sales. My core value is to be of service. It's what drives me. Every morning I wake up and say, "there are so many things I get to do today." My sales career began in the small B2B business arena in outside sales. Fast forward to my corporate sales career when I was flying all over the world, closing multi-million-dollar deals. I am the Founder and CEO of Petite2Queen. I love visiting National Parks, cooking, and playing Pokémon Go.
What's your biggest accomplishment as a business owner?
Creating impact for my clients, their clients, businesses, and communities. I do this by building a competitive edge for my clients to rapidly optimize their sales growth, processes, and profits.
What's one of the hardest things that come with being a business owner?
Resisting the constant shiny objects thrust in your path. There are golden opportunities you want and need to grab. While giving yourself the grace to pause, consider, and pass on objects which do not serve you, your business, and your mission.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The first tip is you need to know WHY your client wants to buy. In the absence of knowing the desired destination, you are selling them what you have, not what they want, need, or lack.
- What concern are they trying to address?
- What problem are they solving?
- What Benefit do they desire?
- How will the benefits serve them?
- Why does this matter to them?
- The bottom line is you need to know the answer to . . . So they can?????
- What's the big outcome?
The second tip is to FOLLOW UP. The brutal truth is an inconsistent or non-existent follow-up strategy slows down or kills the sales process, resulting in lost opportunities. Follow-up builds relationships filled with trust and consistency. A strong relationship is a Win-Win: Enabling your client to decide without buyer's remorse.
The most important overarching tip is Worthy Intent. Worthy Intent is your genuine interest in the prospect and organization. You are invested and care about their impact and success. Worthy Intent translates to authenticity, integrity, and credibility. The core building blocks for great professional relationships. This relational capital moves your dialogue forward.
Is there anything else you'd like to share?
Worthy Intent requires action. You must get out of your own way. Many are stuck selling and driving to make their goals.
To Demonstrate your care:
- Listen more than talk.
- You are not selling.
- Not making the need fit the sale.
- You are looking for the best way to serve their need and answer their why. This is a long-term human-to-human relationship.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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