Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Susanne Swayze, founder of Personal Motivation Life Coaching, located in Hamilton, ON, Canada.

What's your business, and who are your customers?

My business is life coaching. As a mental health nurse, I especially want to be able to help clients with anxiety issues, stress, and the challenges of everyday life. Better mental health will result in being able to move forward with renewed confidence and self-assurance.

Tell us about yourself

Well, as I said earlier, I have been a nurse for 30 years. The last 20 years in mental health. When the pandemic hit, it became abundantly clear that people's mental health was being affected in so many ways, not only for adults but children as well. From isolation and depression, fear and anxiety increase for reliance on substances to get us through. Wait times for mental health assistance of any kind, well, appeared unattainable to so many. I wanted to change that. With my experience in mental health, addictions, and trauma, I wanted to be an available resource to those that needed it most. Helping others to feel their best and to help them believe they can accomplish their goals is what keeps me going.

What's your biggest accomplishment as a business owner?

I feel that I have not only been able to provide a service, but I am able to bring years of experience to the table. Though it may not seem like a big deal, I have turned down many offers to get involved with larger group coaching and business coaching because "that is where the money is." However, my goal is not "the big money." My goal and satisfaction come when people I have helped tell me, "You have made such a difference in my life. I really thought about what you said, and it always gave me the encouragement I needed. You believed in me". There is no dollar value that can be put on how you make people feel.

What's one of the hardest things that come with being a business owner?

I think it has to turn away people that feel life coaches are miracle workers and expect miraculous results. It is trying to have people understand that the results they will see will come from the work they put into it. It will not be instant gratification, but it is a process that can be life-changing.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I would say research, research, and research. Look into how people in the profession you are interested in are running things. What can you do to stand out? How can you improve things? Also last but not least...follow your heart. The only regret you will have is not from failing to try but from not trying at all.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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