Interested in starting your own entrepreneurial journey in business and create your own personal brand but unsure what to expect? Then read up on our interview with Kristen Dyck, Personal Brand Strategist at AVRO Creative based in Calgary, Alberta, Canada.

What's your business, and who are your customers?

AVRO guides driven women to reach their career goals using personal branding through online courses, speaking events, and 1:1 programs.

Tell us about yourself

My background is in communications and branding. Years ago, I found myself frustrated that my career wasn't progressing. My boss said to me, "you do great work, but no one knows who you are."

I decided to change that, and without realizing it, I started building my personal brand. My career progressed rapidly, and now I help others do the same. My vision for AVRO Creative is a world where everyone lets their true selves shine.

What's your biggest accomplishment as a business owner?

Guiding my clients! They are talented impact makers when they come to me. Afterward, they go on to new career levels, are asked to speak about their work, and win industry awards. It's so cool to get to know them and experience their passion.

What's one of the hardest things that come with being a business owner?

It can feel very lonely at times. The decisions are yours to make, and that feels like a lot of pressure.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You'll never be 100% ready so just start!
  2. Make sure you deeply understand the problem you solve and the people who need your solution.
  3. Be visible. Especially in the first years, your personal brand is your biggest asset - no one knows or trusts your business yet - so use it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.