Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Dr. Ford Dyke, Founder of perfor[Hu]mance.®, located in Melbourne Beach, FL, USA.

What's your business, and who are your customers?

Human Performance Optimization is the process of leveraging data-driven evidence, subject-matter expertise, and modern technology to calibrate, elevate, and sustain The Human Experience. I disseminate Human Performance Optimization through an evidence-based approach. My mission is to identify, customize, and implement a solution for you and your 6-degrees of separation. Ideal customer profile, you ask? Humans.

Tell us about yourself

As a Human Performance Optimization subject-matter expert, I deliver my innovation through Podcasts, Consultations, Workshops, Webinars, and Seminars. I collaborate globally with high-level performers such as corporate executives, elite athletes, physicians, academicians, first responders, and military personnel. My methodology integrates components of my Professorship, Team USA Athlete career, and experience as a Performance Coach for the United States Olympic and Paralympic Committee. My education, professional experience, and personal journey led to the creation of perfor[Hu]mance.® - a multidimensional space for The Human Experience. As a native of Jupiter Beach, Florida's seaside community, I remain mindful of the ocean breeze and waves breaking on the sand.

What's your biggest accomplishment as a business owner?

The opportunity to change countless lives. I say this with the utmost form of gratitude and humility. My support network had afforded me the opportunity to leave this planet in better shape than when I arrived.

What's one of the hardest things that come with being a business owner?

Finding signal amongst all of the noise. Many people want you to succeed, and even more, want to see you fail. That's the reality of business. So, spend more time with the former and keep the latter even closer.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Breathe.
  2. Sleep.
  3. Move.

Keep these fundamental principles in mind and create a lifestyle around them; your productivity, equanimity, and vitality are EVERYTHING to and for your platform(s)! It's what separates you from short-term success and long-term sustainability. The choice is (always) yours.

Is there anything else you'd like to share?

If there is anything that the last 2.5 years have taught us as a collective society, it's that we're all connected––by way of our brains, our lungs, our hearts––we think, we breathe, we feel. Be [Hu]man.™

Where can people find you and your business?

Website: https://www.forddyke.com/
LinkedIn: https://www.linkedin.com/in/ford-dyke/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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